MASUM MIA

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Hello

I'm Masum Mia

Brand Strategist | FMCG | AI-Driven IMC Specialist

Strategic Brand professional with 4+ years of FMCG expertise. I specialize in GTM strategies and 360° integrated campaigns. Currently at Lovello Ice-cream PLC, I lead national activations using Generative AI to optimize marketing workflows.


Branding, I’ve scaled 100+ businesses through expert identity development. I bridge data-driven strategy and creative excellence to drive measurable ROI.

Skilss & Info

Brand Strategy & GTM Planning
360° IMC & Digital Campaigns
AI-Driven Creative Strategy
Market Intelligence & Consumer Insights
A&P Budgeting & ROI Analysis
Trade Marketing & Retail Visibility
Creative Direction (Adobe Suite)
  • Age 26
  • Address Uttara, Dhaka-1230
  • Blog www.masummiabd.com
  • E-mail masummiajp.com
  • Site http://www.masummiabd.com
  • Phone +88 01772-28 47 44
  • Brand Professional Till December 08, 2021
  • Present Position Executive- Brand, Lovello Ice-cream

Trusted By

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Executive, Brand

13 Mar 2025 - Now

Leading 360° brand campaigns, digital strategies, and trade marketing to enhance Lovello's market presence and retail visibility. I ensure consistent brand messaging through creative coordination and data-driven performance analysis.

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Founder Director

08 Dec 2021 - Now

Founded and managed a creative agency that developed end-to-end brand identities for 500+ SME clients. I led 1,000+ ATL/BTL campaigns, achieving 3x engagement through integrated digital marketing and ROI-driven creative strategies.

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Creative Designer (Cont.)

Zilla Paridhad 2022 -2024

Managed end-to-end creative assets for various government programs, including event invitations, banners, and corporate identity materials like visiting cards and ID cards for staff. (Recognized with the Top Seller JUF Gold Medal 2023 ).

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Dig.Admission Strategist

From 2022

I pioneered IBA Jamalpur's digital admission model, replacing traditional methods with high-impact online campaigns. Having managed 200+ successful ads, I delivered record-breaking growth in student enrollment and institutional outreach..

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Brand & Digital Consultant

From Oct 2023

Leading comprehensive Facebook marketing strategies since 2023. I’ve executed nearly 50 successful campaigns, overseeing everything from creative planning to final outcomes, ensuring consistent institutional growth and digital engagement.

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Dig. Media Planner (Remote)

From 2025

Assisting this newly established institution in Mymensingh since 2025 to build its digital footprint. I provide regular content strategies and Facebook ad management to establish their brand presence in a competitive divisional market.

500

Projects Completed

5

Runing Projects

100+

Happy Customers

10

Awards

My Portfolio.

Personal portfolio of a branding & marketing professional.

Get in Touch

Feel free to drop me a line to contact

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  • Phone+88 01772-284 744
  • AddressUttara, Dhaka, Bangladesh-1230.
  • Emailmasummiajp@gmail.com

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