4+ years in brand strategy and digital-led campaigns. Currently driving 360° activations at Taufika Foods and Lovello Ice-Cream PLC. Founder of Khuluku BD, delivering branding, ATL/BTL, and digital solutions for 500+ SMEs.
Specialized in brand planning, consumer insights, and campaign execution across FMCG and growth-stage markets.
13 Mar 2025 - Now
Leading 360° brand campaigns, digital strategies, and trade marketing to enhance Lovello's market presence and retail visibility. I ensure consistent brand messaging through creative coordination and data-driven performance analysis.
08 Dec 2021 - Now
Founded and managed a creative agency that developed end-to-end brand identities for 500+ SME clients. I led 1,000+ ATL/BTL campaigns, achieving 3x engagement through integrated digital marketing and ROI-driven creative strategies.
Zilla Paridhad 2022 -2024
Managed end-to-end creative assets for various government programs, including event invitations, banners, and corporate identity materials like visiting cards and ID cards for staff. (Recognized with the Top Seller JUF Gold Medal 2023 ).
From 2022
I pioneered IBA Jamalpur's digital admission model, replacing traditional methods with high-impact online campaigns. Having managed 200+ successful ads, I delivered record-breaking growth in student enrollment and institutional outreach..
From Oct 2023
Leading comprehensive Facebook marketing strategies since 2023. I’ve executed nearly 50 successful campaigns, overseeing everything from creative planning to final outcomes, ensuring consistent institutional growth and digital engagement.
From 2025
Assisting this newly established institution in Mymensingh since 2025 to build its digital footprint. I provide regular content strategies and Facebook ad management to establish their brand presence in a competitive divisional market.
"Mr. Masum working as an Executive, Brand in Taufika Foods and Lovello Ice-Cream PLC. Throughout his time here, Masum consistently demonstrated professionalism, sincerity, and a strong sense of responsibility. He maintained excellent communication with...."B.M.Rabbany, Head of HR, Taufika Foods & Lovello Ice-cream Plc.
"I am the pleasure of working closely with Masum Mia during his time at Taufika Foods and Lovello Ice-Cream PLC. His enthusiasm for marketing and branding reflects his future-oriented mindset. Above all, he has a humble personality and great...."M Kashem, Assistant Manager, Taufika Foods & Lovello Ice-cream Plc.
"Among the many people I’ve working with, Masum Mia stands out for his focus, consistency, and sense of teamwork. Masum is talented, reliable, and driven. I have no doubt he will continue to achieve great things in the field of Brand Marketing and Corporate Communication...."Md. Amdadul Hoque Rafi, Officer, Taufika Foods & Lovello Ice-cream Plc.