Where It All Began: Crafting My First Brand Identity in 2019

Every designer and brand professional remembers their "First Client." For me, that milestone came in 2019, right when I started my BBA journey. It wasn't just a project; it was the birth of my professional identity.

The Opportunity

​My immediate senior, Sharmin Apur, founded a beautiful social initiative called "Dui Takay Hashimukh Poribar" (Smile for Two Taka). Having recently completed a Graphic Design course and constantly pushing myself to learn the ropes of branding, I was eager to put my skills to the test. Sharmin Apur trusted me with the most critical part of the organization’s visual presence: Designing their official Logo and Membership ID Cards.

The Hustle: Concept to Reality

​I remember the sheer excitement of receiving my first-ever professional advance payment. It wasn't about the amount; it was the validation of my craft.

​I spent days and nights brainstorming concepts that would reflect the mission of the organization. After presenting several drafts, the final logo and ID card design were approved. But I didn't stop at the design—I wanted to ensure the final product was perfect. I personally managed the printing, lamination, and assembly of the ID cards with holders and ribbons to make them "ready-to-wear" for the members.

Impact and Growth

​Delivering the final batch within just two days was a challenge, but seeing the members wear my design was an incomparable feeling. It taught me three vital lessons that I still carry today as a Brand Executive:

  1. Ownership: Treating a client's brand as your own.
  2. Deadline Management: Delivering quality work under tight schedules.
  3. End-to-End Execution: Understanding that a design isn't finished until it reaches the hands of the user.

​Looking back at the photos of those ID cards lined up in front of my PC, I realize that was the moment I stopped being just a student and started becoming a Brand Professional.

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