1. Khuluku Pre-Launch Activation Campaign – District Entrepreneurs Annual Conference (2021)

Role: Lead Organizer & Branding Sponsor

ype: 360° Brand Activation (ATL + BTL + On-ground + Print)

Objective: Build brand awareness and drive pre-launch engagement

Key Activities:Title sponsorship of Jamalpur's largest annual event for entrepreneurs.

• Branded main stage backdrop, digital slides, caps, T-shirts, ID cards, banners, crests, placards, and festoons.

• Interactive exhibition booth to brief visitors about on Khuluku's services and value proposition.

• Launch offers included:

➢ 5 smartphones.

➢ 20 attractive prizes.

➢ Lifetime discount vouchers for first 100 sign-ups.

➢ 50% discount for users who pre-ordered and paid 10% advance.

• Distributed branded visiting cards and leaflets to all attendees.

• Brand visibility was maintained on-screen, with repeated host announcements.

Result: Secured 100+ verified pre-orders via QR-based form and collected behavioral data for future retargeting.

2. Khuluku Grand Opening - Local Influencer Activation (2021)

Objective: Build community trust, brand visibility, and local reputation

Key Contributions:

• Organized grand opening in collaboration with a popular local restaurant.

• Deployed sound-loop announcements and full venue branding (banners, festoons, signage).

• Hosted a professional anchor.

• led stage show with live audience engagement.

• Welcomed special guests including:

➢ District Council Chairman.

➢ Local entrepreneurs, journalists, and influencers.

• Gained organic media coverage and referral

• based awareness- Issued appreciation certificates to key community contributors.

Outcome: Strengthened local B2B relationships and built trust through ongoing follow-up campaigns and event co- sponsorships.

3. SME Clients Digital Ads Support Campaign (2021–2025)

Role: Digital Marketing Lead & Media Buyer

Objective: Empower local SMEs through optimized social media presence and performance-driven ad campaigns

Key Contributions:

• Set up and optimized digital presence (Facebook Pages, Google Maps, Instagram, YouTube) for 30+ local businesses.

• Personally managed $1,000+ in Meta ad spend via official and personal ad accounts.

• Planned and executed high-impact campaigns, including page likes, follower growth, and direct sales promotions.

• Served clients across key sectors – cadet coaching centers, hospitals, pharmaceutical companies, and local startups.

• Created original ad creatives and copy with a strong focus on localized appeal and audience behavior.

Outcome: Boosted brand visibility and client growth through personalized, results-driven campaigns.

4. IBA Jamalpur - 100% Scholarship Digital Campaign (2023)

Platform: Facebook Lead Generation | Budget: $150

Target Audience: HSC graduates (Ages 18-21)

Objective: Drive student applications for BBA admission

Key Contributions:

• Designed an automated Facebook lead funnel with Messenger autoresponders.

• Used interest-based audience targeting to engage youth.

• Developed high-converting static and video creatives with localized messaging.

• Delivered a cost-effective digital campaign within a tight budget.

Outcome: Achieved 2x ROI in under 7 days, exceeding engagement expectations and establishing a scalable student recruitment model.